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Eduardo Garza Serrano

Eduardo Garza Serrano – Digital Marketing Specialist CV

Global Digital Marketing Specialist based in Madrid, focused on Paid Media, SEO, Web Design, and data-driven strategies to grow e-commerce performance and brand visibility across international markets.

edugsdesign

eduardo-garza-serrano-672881152
garzaserrano.com
+34 673 582 280
edugsdesign@gmail.com
Spain. Madrid 28028

Work Experience

Philips Hue – Global Digital Marketing (Signify)

Global Media Campaign Specialist | Jan 2025 – Present

I lead the planning, execution, and optimization of global Paid Media strategies across Meta, Google Ads, and programmatic platforms to drive qualified traffic, increase conversions, and accelerate e-commerce growth while ensuring brand consistency and alignment with business goals.

Key achievements:

  • +28% qualified traffic and +15% conversion rate in Q2 2025.
  • Omnichannel campaigns coordinated with agencies and regional teams in 15+ markets.
  • Defined KPIs, implemented advanced tagging, and led reporting with Analytics.
  • Created global toolkits and playbooks for regional adaptation.
  • Continuous A/B testing to surpass industry benchmarks.

Philips Hue – Global Digital Marketing (Signify)

Global Web Digital Marketing Specialist (Intern) | Feb 2024 – Jan 2025

Managed Philips Hue website updates, multilingual content, and product launches across 15+ markets, ensuring content parity between regions (Korea, U.S., Europe) and improving UX/UI and SEO performance.

Key responsibilities:

  • Streamlined workflows, reducing time-to-publish by 30%.
  • Collaborated with creative, technical, and content teams to enhance UX/UI.
  • Applied SEO best practices to improve organic visibility and conversions.

Kanito Marketing Group – Web Design Coordinator

Sept 2022 – Dec 2023

Led the redesign of the corporate website and automated page creation using WordPress, HTML/CSS, and Elementor, improving user experience and operational efficiency. Developed integrated digital marketing campaigns and creative content for social media, email, and ecommerce.

Key achievements:

  • Redesigned website structure and UI to boost usability and conversions.
  • Automated workflows with reusable templates, reducing production time.
  • Delivered campaigns across Mailchimp, Meta Ads, and Google Ads with a performance focus.
  • Created corporate branding assets with Illustrator, Photoshop, and InDesign.
  • Managed Amazon Shopping listings, visuals, and sponsored ads.

Quality Value Brands – Web Designer & Digital Marketing Specialist

Mar 2020 – Aug 2022

Managed Philips Hue website updates, multilingual content, and product launches across 15+ markets, ensuring content parity between regions (Korea, U.S., Europe) and improving UX/UI and SEO performance.

Redesigned the corporate website and executed B2B, B2C, and retail marketing strategies to expand the brand’s presence across digital and physical channels. Managed multichannel campaigns on Amazon, retail events, and ecommerce platforms to boost visibility and sales.

Key achievements:

  • Improved website UX and SEO performance through redesign on WordPress and Elementor.
  • Executed tailored B2B, B2C, and retail strategies across multiple platforms.
  • Led Amazon product campaigns including PPC ads and content optimization.
  • Directed creative production for product photography and ecommerce assets.
  • Organized the San Isidro Race 2021 in Mexico City with 1,700+ participants, boosting brand engagement.

Freelance

Freelance – Graphic Designer, Photographer & Web Developer